This article in the KNS says Global Warming is going to drive up the already ridiculous cost of going to the movies.
“If we didn’t charge as much for concessions as we did, the tickets to the movies would cost $20,” said Mike Campbell, chairman and chief executive of Regal Entertainment Group…”
Translation…the consumer wouldn’t stand for the percentage mark up on movie tickets, so we find something that they will stand for and just keep raising that price…oh and then raise the ticket price too.
That’s one reason KTOWN just waits till the movies worth watching come out on DVD.
“Movie audiences have long complained that pricey concessions – along with chatty moviegoers, in-theater advertising and the low quality of many new releases – have made watching movies at home often more attractive than going to theaters. While box-office grosses in the U.S. and Canada are rising because of higher ticket prices, with 2007’s take totaling $9.6 billion, annual admissions are essentially flat, hovering around 1.4 billion tickets sold each year. “